Who Would Make A Successful Franchisee?
A successful franchisee should be suited to the industry of which he or she is a part, suited to the particular franchise company, and suited to the franchise system generally. Important questions to ask yourself include: Am I suited to the industry physically and by experience, education, learning capacity, temperament and financial ability? What type of work is most appealing to me; for example, do I enjoy working with food, mechanical things, people, real estate, books and recordings, sporting goods, in fitness, etc.? Am I prepared to work hard? Do my advisors, family, and friends think I am adaptable and trainable? Am I a loner - resenting authority and restraints, or can I accept guidance and direction happily? How do I personally feel about the company's image and products and services? The right answers to these types of questions help determine your potential success as a franchisee. |
What is Franchising?
Franchising is a method of distributing products or services. At least two levels of people are involved in a franchise system: (1) the franchisor, who lends his trademark or trade name and a business system; and (2) the franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. Technically, the contract binding the two parties is the “franchise,” but that term is often used to mean the actual business that the franchisee operates. |
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- Group advertising power;
- Owning your own business and making day-to-day decisions yourself, guided by the franchisor’s experience;
- The benefit of identification of service marks, trademarks, proprietary information, patents and designs;
- Systematic training from experts;
- A lower risk of failure and/or loss of investments than if you were to start your own business from scratch;
- Being a part of a uniform operation, which means all franchises will share the same interior and exterior physical appearance, the same product and the same service and product quality;
- Assistance in financial and accounting matter from the franchisor, as well as ongoing support; and
- The enhancement of your management abilities and benefiting from and opportunity you could not have in most employment situations.
- CARDIO BARRE® is primarily a service oriented business, is easy to operate, and has a low overhead. If you are passionate about health and fitness, enjoy working in a positive and social atmosphere, and want to be your own boss... this may be the business for you!
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